If you’re wondering about choosing WordPress or Wix for your new website, you’re not alone — it’s one of the most commonly asked questions I get asked as a web designer. The choice between WordPress and Wix depends on your goals, your confidence with tech, and how much control you want over your website. Both platforms have their place — but they serve slightly different types of business owners.
WordPress – Flexible, Scalable, and Built to Grow
Best for: Businesses serious about growth and SEO
Flexibility & Customisation With WordPress, you can build pretty much anything — from brochure sites to full membership platforms.
Full Ownership You own your website, your data, and your hosting. That control is a big deal long-term.
Plugins & SEO Power Tools like Yoast SEO, WooCommerce, and membership plugins give you huge capability.
Scalability Your site can grow with your business — without needing to rebuild from scratch.
Learning Curve There’s more to learn, especially around hosting and updates.
Maintenance You (or your web designer) need to manage updates, security, and backups.
Wix – Simple, Stylish, and Straightforward
Best for: Beginners who want something quick and easy
Ease of Use Wix is incredibly user-friendly. Its drag-and-drop builder makes it easy to create a website without any technical knowledge.
Design There are hundreds of professionally designed templates that help you get a polished website live quickly.
Maintenance Everything is handled for you — hosting, security, updates. It’s very much a “hands-off” experience.
Built-in Features Wix has an all-in-one ecosystem with apps and tools ready to go.
Limitations The trade-off? Flexibility. As your business grows, you may find Wix restrictive when it comes to customisation and advanced functionality.
So… Which One Should You Choose?
If you want something quick, simple, and low-maintenance → Wix is a great starting point.
If you’re building a business and want long-term flexibility, better SEO control, and room to grow → WordPress is the stronger option.
If you’re still not sure which platform is right for you — or you’d love to learn how to build and manage your website properly — that’s exactly why I created the JR Digital Academy.
Inside, I’ll guide you through a step-by-step process, so you can feel confident making the right decisions for your business and actually take control of your website (without the fear).
When reviewing client websites, one issue appears again and again.
The text is simply too difficult to read.
Sometimes the font size is too small. Sometimes the spacing is too tight. And sometimes there are too many fonts competing for attention.
Typography might seem like a small design detail, but it has a huge impact on how visitors experience your website.
Clear, well-structured text helps your website feel more professional, easier to read and more trustworthy.
The good news is that there’s one simple fix that can dramatically improve your website readability.
Start With the Right Font Size
If your body text is too small, visitors have to work harder to read your content.
And when people have to work too hard to read something online, they usually leave.
For most websites, the recommended body text size is:
16px – 18px
This range is widely accepted as the most comfortable reading size for websites and works well across both desktop and mobile screens.
Anything smaller than 16px can quickly become difficult to read, especially on phones.
Spacing Makes a Big Difference
Font size is only part of the picture.
Line spacing also plays an important role in readability.
When lines of text are too close together, the page feels cramped and overwhelming.
For most websites, a line height between 1.5 and 1.7 works best. This gives text enough breathing room and makes it much easier for visitors to read longer sections of content.
Keep Your Font Choices Simple
Another common mistake I see on websites is using too many fonts.
While it might seem like a good idea to mix different styles, this often makes a website look cluttered and inconsistent.
A simple approach usually works best:
• one font for headings • one font for body text • an optional accent font if needed
In most cases, two fonts are more than enough.
Fonts such as Open Sans, Montserrat, Lato and Poppins are popular choices because they are clean, modern and highly readable on screens.
Don’t Forget Mobile Users
Today, more than half of website traffic comes from mobile devices.
That means your typography must work just as well on a phone as it does on a desktop.
Before publishing any changes to your website, always check how your text looks on a mobile screen. If visitors need to zoom in to read your content, it’s a clear sign the text is too small.
Download our Free Font Size Guide
If you’re unsure what font sizes your website should be using, I’ve created a simple resource to help.
The Perfect Website Font Size Guide
This quick reference guide shows the recommended font sizes for headings, body text and mobile screens, making it easy to create a website that is clear, professional and comfortable to read.
You’ll also receive a companion guide:
7 Typography Mistakes to Avoid on Your Website
These are some of the most common typography problems I see when reviewing client websites, along with simple fixes that instantly improve readability.
Typography might not always be the first thing people notice on a website, but it quietly shapes how visitors experience your content.
When your text is clear, well spaced and easy to read, your website immediately feels more professional and trustworthy.
And sometimes, a small change like adjusting your font size can make a surprisingly big difference.
I help small business owners build, manage and improve their websites without the tech overwhelm.With over 30 years in the design world (and a lifelong love of typography), I’m passionate about helping business owners create websites that are clear, professional and easy to use.
And yes… I really am silently judging your font choices.
There’s nothing worse than having a lovely new website… and then feeling scared to touch it. My aim is always to hand over a site that clients can actually use, manage, and grow themselves.
Michelle came to us with a website that had served her business for nearly 20 years. It had done its job well, but it was starting to look dated, wasn’t mobile-friendly, and was tricky for her to update. She wanted something fresh and modern — but still familiar to her long-standing clients.
We rebuilt the site on WordPress, keeping the structure people recognised while giving it a clean, mobile-friendly design. Using her existing logo, I created a bright, energetic colour palette and built the look of the site around her brand.
Her six class types are now clearly organised in a simple menu, making it easy for visitors to find what they need. We also added:
Links to her Trustpilot reviews
A direct link to view her Google reviews
A Google Map showing class locations
A brand new Blog so she can share updates and fitness tips
We also carried out foundational SEO work on the homepage — setting page titles, descriptions, and key local search terms — so the site has a strong starting point for being found on Google.
And of course, once the site launched, Michelle received her training.
She now has:
Recorded videos showing how to update text and photos
A walkthrough on creating blog posts
A one-hour training session to build confidence using the site
The result is a modern, easy-to-use website that Michelle can update herself whenever her timetable or classes change .
That’s our goal:
A website that looks great, works hard for your business, and that you feel confident managing.
“Great service and communication from Jacquie in creating my new website. I am absolutely delighted with it. Highly recommended.”
It’s so easy to grab a picture online and pop it onto your website. But recently one of my clients received a copyright claim for using an image that wasn’t properly licensed.
Copyright compliance is serious business. Companies like Immediate Mediaand Image Professionalsactively monitor websites to catch unlicensed image use. Even if the image was added by a designer, a template, or a blog contributor — you (the website owner) are the one legally responsible.
Here’s how to stay safe:
✅ Only use properly licensed images — from trusted sources such as Canva, Shutterstock, iStock, Pexels, or your own photography. ✅ Double-check “free” sites — not all free image libraries allow commercial use. Always read the licence terms. ✅ Keep proof of your licences — save receipts, invoices, or screenshots of where the image was sourced. ✅ Avoid Google Images entirely — it’s not a stock library, even if it looks like one! ✅ Limit image file size — for website performance, never upload images larger than 1MB. Large images slow down your site and can even affect Google rankings. Compress images before uploading while keeping them sharp and clear. ✅ If you’re unsure — ask me. I can help you check whether your site’s images are compliant.
A quick tip…
If you had your website built years ago or you’ve added images over time, it’s worth doing a quick audit now. Removing or replacing unlicensed images could save you hundreds of pounds later.
Need help?…
If you’d like me to review your site’s image use or show you where to find safe, high-quality visuals, just reply to this email. It’s an easy fix that can prevent a costly headache.
Download our FREE Guide on how to correctly format your images for your website.
From large banners to small thumbnails, using the correct dimensions and formats will avoid blurry images, slow load times, messy layouts and an overloaded website and server! Once you’ve selected your images for your website you need this guide.
When was the last time you wrote a blog for your website?
Blogging always starts with good intentions. You write a few posts, life gets busy, and before you know it, months (or years!) have flown by.
But here’s the thing: when you stop blogging, Google stops paying attention!
Search engines — and even AI platforms like ChatGPT — rely on fresh, structured, and trustworthy content to decide which websites to show (and even quote). Every blog post you publish is like waving a little flag saying, “Hey Google, I’m still here, and I know my stuff!”
Here’s the bottom line: when you stop publishing, you stop sending those signals — and your website’s visibility can slowly fade.
Some facts you should know…
These up‑to‑date stats for 2025 help explain why blogging matters (and why “just having a blog” isn’t enough — you’ve got to treat it strategically):
Roughly 82% of bloggers report at least “some results” from blogging — and 26% claim “strong results”. Backlinko
Blog readership is still strong: about 83% of internet users read blog posts. Master Blogging+1
On the flip side: about 96.55% of pages get zero traffic from Google (only ~0.07% get over 1,000 visits monthly). Crazy Egg
Blogging still ranks highly in marketing strategy: ~72% of marketers say content creation (including blogging) is their top SEO tactic. Master Blogging
If your blog hasn’t been getting results, don’t scrap it — restructure it.
Focus on topics your audience actually searches for (keywords*).Update and repost older posts with new stats, insights, or visuals.Break big articles into smaller, digestible posts, or merge smaller ones into value-packed posts.Optimize each post for SEO: titles, meta descriptions, internal links, and readability.Add multimedia (images, video, or audio) — content with visuals performs better.Set a realistic publishing rhythm: even once a week keeps you in the game.
*Keywords are the words and phrases people type into Google when looking for something. For example, if you sell handmade candles, customers might search for “scented soy candles” or “best candles for gifts”. Using these keywords in your blog posts helps Google understand what your content is about — so the right people can find you.
Keep showing up — your website will thank you for it.
I can help review your blog and suggest ways to refresh it so it starts delivering results again.
Get in touch today to get your Blog working for you.
Download our free guide on how to write your first Blog.
Whether you’re a business owner, creative, or hobbyist, this guide will walk you through how to create and publish your very first blog post—without the tech overwhelm!
