There’s nothing worse than having a lovely new website… and then feeling scared to touch it. My aim is always to hand over a site that clients can actually use, manage, and grow themselves.
Michelle came to us with a website that had served her business for nearly 20 years. It had done its job well, but it was starting to look dated, wasn’t mobile-friendly, and was tricky for her to update. She wanted something fresh and modern — but still familiar to her long-standing clients.
We rebuilt the site on WordPress, keeping the structure people recognised while giving it a clean, mobile-friendly design. Using her existing logo, I created a bright, energetic colour palette and built the look of the site around her brand.
Her six class types are now clearly organised in a simple menu, making it easy for visitors to find what they need. We also added:
Links to her Trustpilot reviews
A direct link to view her Google reviews
A Google Map showing class locations
A brand new Blog so she can share updates and fitness tips
We also carried out foundational SEO work on the homepage — setting page titles, descriptions, and key local search terms — so the site has a strong starting point for being found on Google.
And of course, once the site launched, Michelle received her training.
She now has:
Recorded videos showing how to update text and photos
A walkthrough on creating blog posts
A one-hour training session to build confidence using the site
The result is a modern, easy-to-use website that Michelle can update herself whenever her timetable or classes change .
That’s our goal:
A website that looks great, works hard for your business, and that you feel confident managing.
“Great service and communication from Jacquie in creating my new website. I am absolutely delighted with it. Highly recommended.”
When Danni Evans at High Aerial Studio first came to JR Digital Design in August 2025, she already had something special. High Aerial Studio wasn’t just another fitness business — it was a vibrant, creative community built around strength, confidence and movement. What Danni needed wasn’t a brand new idea, but a website that truly matched the ambition and scale of what she was building.
The challenge
Danni’s original site had been built by herself on WordPress.com — a brilliant starting point, but one that had begun to feel restrictive. As the business evolved, so did her vision:
A physical aerial fitness studio offering face-to-face classes
A growing online academy with courses and masterclasses
Two brands — High Aerial Studio and Flighfit — that needed to live together seamlessly
A platform that could grow with her, not hold her back
The goal was clear: create a future-proof website that brought everything together in one cohesive, professional space.
The solution
We rebuilt the website on WordPress.org, giving Danni full flexibility, ownership and room to scale.
The new site is a fusion of two businesses in one experience:
High Aerial Studio — the welcoming, high-energy home of in-person classes
Flighfit — the online studio, housing on-demand courses and masterclasses
Rather than feeling like two separate websites stitched together, the finished result flows naturally, guiding visitors from discovery to booking, learning and membership.
Design & visuals
One of the real joys of this project was working with Danni’s extensive library of professional photography. The imagery played a huge role in shaping the look and feel of the site — bold, expressive and full of movement.
The design was built to:
Let the photography breathe
Reflect the strength and elegance of aerial fitness
Feel inclusive and inspiring for beginners and experienced flyers alike
Every page was carefully structured to balance energy with clarity — no clutter, no confusion.
The outcome
Today, the High Aerial Studio website supports every side of Danni’s business:
21 pages on the public-facing website
20+ pages within the online courses area (and growing)
A clear journey for new clients, members and online students
A platform that Danni can confidently manage and expand
Most importantly, the website now works with the business, not against it — supporting growth, income streams and community.
One Final Thing
It’s also worth noting that Danni has saved herself hundreds of pounds by gaining the confidence and skills to manage her website herself. By working closely together and following the training provided, she’s now able to build out her membership area and run the site independently — exactly how a website should work for a growing business.
“Jacquie has been amazing with her creation and development of my new website. She has fully taken my brief and put it into a gorgeous design that fully reflects the energy of my business. From the colour schemes & style to the functionality of an informative site for my aerial fitness studio and membership site for my online academy. Jacquie has come up with a product I feel I can be really proud of sharing. She has guided me through training to ensure I am confident with updating it, from adding blogs, membership products, images and more. I would 100% recommend Jacquie’s services.” Danni Evans
Thinking about taking your website to the next level?
Whether you’re blending online and in-person services, outgrowing a DIY platform, or ready for a site that truly reflects your business — that’s exactly where JR Digital Design comes in.
