Membership Sites

2020 saw many thousands of full time fitness professionals make the transition from face to face teaching to online teaching. During that time we have all amassed a huge online library of content. Now that the gyms have reopened and many of us have returned to face to face teaching, what do we do with our huge library of content?

There is a way to monetize your video content through creating a Membership Website.

A subscription website, or “virtual studio” is a great option from a business point of view.

• You can house more content and value for money in one space, so your clients are more likely to see its value rather than seeing just one class at a time.
• It will give you continued income and longevity.
• All of your marketing efforts can lead to one place – rather than scattering single classes, workshops or masterclasses to different target groups.
• Once someone has signed up to your membership site, it provides you with recurring income until they decide to cancel. 

It’s your job as a fitpro to ensure your clients remain engaged by adding new content each week.

A good idea is to start off with 20 classes on your site, then 1 class a week after that is fine. Offer the first 7 days as a free trial so they can have a look around and try your classes.

Let’s look at the numbers…

On a low cost level, say you get 20 people to sign up at £10 a month, that’s £2400 a year!

On a higher pricing level, imagine you get 20 people signing up at £19.99 a month – that’s £4797 a year – guaranteed income!

The more people who sign up the more ongoing income you generate.

Of course at the end of the day it’s not just all about the money – it’s about providing a platform where you can showcase your talents and offer real value for money to your clients wherever they are in the world.

You can set up a Membership Site from your existing website, or have a different website entirely.

Using a Sub Domain is a good solution if you don’t want to buy a new domain name. For instance the existing domain name of www.beaumontbodys.com has the sub domain of www.youronlinestudio.beaumontbodys.com. This is a completely different website derived from the main website domain name.

How do you create a Membership Website?

If you have a WordPress website the recommended software for creating your membership website is a plugin called MemberPress. 

If you have a Wix website you’ll need the Business Unlimited Plan to allow you to set up a subscription site.

Get in touch if you want more information, or to discuss how to add a membership option to your website.