Preparing your website content can be a challenging task, so here are some handy tips that can help make it easier…
1.Start by identifying your target audience and what you want to convey to them.
2. Showcase your unique personality and what sets you apart from others in your field. This can help potential clients feel more connected to you and more likely to choose your services.
3. Create a clear and concise message, and organise your content into sections that are easy to navigate. Use headings, bullet points, and images to break up text and make it more visually appealing.
4. Including client testimonials on your website can be a powerful way to build social proof and attract new clients.
5. To ensure potential clients can easily get in touch with you, prominently display a clear point of contact on your website, such as a phone number, email address, or contact form, in a visible location on every page. This will make it easy for them to reach out to you and potentially start a conversation about your services.
Finally, proofread and edit your content to ensure accuracy and readability before submitting to your web designer.
Are you stressing about how to be able to afford a new website?
The Fiit Marketing Ready To Wear Off The Shelf Website Collection can make it all affordable!
We know that we can’t rely on Facebook forever to run our businesses from. How many times have you hit problems with your Facebook Business Page and / or your Group Business Pages? Plus your business branding and identity is absorbed entirely into the Facebook Metaverse.
Times are tough for us all these days. Rising fuel prices, rising food prices, interest rate hikes and the scary thought of increased energy costs as the Autumn and Winter seasons approach.
You know that you should be thinking about moving your business out of Facebook and having your own website, but the cost of hiring a web designer to build the website is holding you back.
If you are unsure if you need a website, here are some of the benefits of having one…
You can portray your own brand identity
Your clients can easily find your business information
Your clients can contact you
You can start a Blog
You can sell products from your website
You can broadcast live on your website (you need third party streaming software)
You can display links to all of your Social Media Channels
A Fiit Marketing Off The Shelf Ready To Wear Website will give you the following…
A ready made template for you to choose from. There are currently 3 with more being added.
Home Page, Contact Page PLUS 3 other pages of your choosing
You add your brand colours, photography and text to the templated design
Monthly Hosting
Divi Licence
SSL Certificate
Monthly Backups
Wordfence Security
All for just £40 a month!
Get in touch
If you’d like to have a chat about an Off The Shelf Website or find out more information.
One of the biggest questions I’m asked when creating websites is what is ongoing post launch After Care?
Find out by reading my report below…
Hosting & Plugins
All websites must be hosted somewhere, they can’t just float around the ethernet aimlessly. Think of a server as a vessel which holds your website and keeps it safe. This container protects your website from intruders and keeps your website fully operational.
All Fiit Marketing websites consist of the following essentials which I install before I even start to build your site:
Divi Licence (more about that later)
WordFence (to protect it from hacking)
Yoast (for basic SEO functionality.
SSL Licence (keeps your internet connection secure. It’s the padlock at the top lhs of any website)
There are a few other plugins which are added to make your website not only look nice, but helps with the functionality and operation of your site.
Then there are the E-Commerce and Membership Plugins (WooCommerce / WP Simple Membership) for the websites which have shops and online memberships, and if you want to work on your Google stats I recommend installing Google Site Kit.
All of the plugins and the Divi theme require regular updates. The software developers who make the plugins are constantly updating the software, quite often on a weekly basis. These updates aren’t automatically carried out on your website as it requires your web developer (me) to go in and carry out the updates.
If plugin and theme updates aren’t carried out on your website then things can slow down and the site starts to develop problems such as pages not loading, menus not displaying, images disappearing…
Divi Theme
All Fiit Marketing websites are built using the Divi Theme Builder. As a designer it gives me the scope and technical functionality to be able to create not only highly visual websites, but which perform well on the world wide web. I had previously worked with a few other themes (Themify / WP Bakery) for a few years before making the switch to Divi and I’ve never looked back. Your website has its own individual API code under my global licence.
So as you can see, there is a lot going on with a website, which is why it needs after care.
Do I need to stay with Fiit Marketing post site launch?
If you are confident with managing your website there is absolutely no problem to move your website to a server company of your choosing after your site is completed and fully paid up. There are many companies out there and I can help you to make the transition.
You would need to purchase your own Divi Licence as you would no longer be entitled to the API key under my licence (c.£75+VAT per annum).
Sample Hosting Companies* and associated costs (excluding VAT):
WP Engine £19/mth
Siteground £11.99
Cloudways £10
Bluehost £7.50 (3 year term)
*above costs are for website which has no E-Commerce / Membership
What are the Fiit Marketing After Care Plans?
Plan A £15/mth
Continued hosting on our shared server
Premium Divi Theme Licence
Secure off site backups
Plugin Updates
Continued SSL Licence
Security and Malware Scans
Plan A+ £25/mth
Everything included in Plan A PLUS…
Annual Domain Name Renewal (if your domain name was purchased on your behalf by Fiit Marketing)
Up to 30 mins FREE design/alts each month (value £30)
NB: Doesn’t carry over to the next month if not used!
The first thing your website visitors should see is your logo. Don’t clutter your logo, keep it simple and surround it with white space.
HERO SECTION
This can be a large image or a slideshow which is just under your menu bar. Use your hero section to display your mission statement or give a brief intro to entice the user to scroll down.
CLEAR MENU SYSTEM
Your navigation menu must be visible at the top of the page. Sort the links in an organised and structured way.
HEADLINE
Usually consists of 2 to 3 sentences which provide a clear description of your business and the services you provide.
BLOG
Display your most interesting or recent articles on your home page showing only snippets of your articles with a “read more” link to lead the reader into your other posts.
SOCIAL PROOF
Showing what your clients are saying about your business is a powerful way to gain trust and establish your expertise.
BENEFITS
Describing what you do, and how your clients can benefit from your services is essential for maintaining interest in your site.
CALL TO ACTION
This can be an animated button on your hero shot, and further down the page or a pop up which appears when the user scrolls. Use keywords such as “click” “count me in” “yes please” to encourage people to take action and sign up.
CONTACT INFORMATION
Add your contact information in your menu bar, or in the footer area of your website. You can also have your phone number displayed as a “call me” button on mobiles.
If, like me you’ve amassed a huge online library of classes built up since March 2020, you’ll be thinking about how to monetise your video archives and sell to a larger audience.
A good solution is for you to start a Membership Website. This gives you the options of selling your different as stand alone courses, or you can opt to bundle all your classes into a monthly membership plan. The possibilities are endless.
Your website provides the perfect platform to showcase your online classes – plus the weblinks can be used to promote everything onto Social Media therefore increasing your exposure. Once you’ve created and uploaded your videos to YouTube or Vimeo they are automatically copyrighted to you, meaning you have full rights to them and can choose where they should appear. Prior to writing this article I always added the links to my videos, however I have discovered that this is not always the perfect solution.
The Benefits of Embedding your Videos
For example, have a look at my video explaining about my Membership Site – https://youronlinestudio.beaumontbodys.com/. You can play the video directly from the website without going to YouTube. This means that the reader won’t get distracted and hopefully sign up to my Membership Site.
Please note that there are drawbacks if you are using YouTube, as adverts will pop up. A better solution is to go use Vimeo for uninterrupted and ad free viewing especially for your online memberships. It’s a good idea to use both platforms as YouTube will help you with your Search Engine Optimisation (SEO).
The best option to include videos on your website is to embed them. This means that your videos can be viewed on your website without the viewer being directed to third parties.
Linking your Videos
Linking your videos via a URL makes it easier for the users to share your content – even if it’s set to Unlisted. There’s also the added distraction of other peoples video recommendations and linked videos can also take longer to load.
How to display your videos in your WordPress Website
Once you’ve got your page all set up, it’s time for you to add in your video content. Using WordPress and the Divi Builder it’s really easy to do. Follow this instructional video to find out how easy it is to add a YouTube video to your website…
To add your videos in from Vimeo, simply click the chain link icon on your video and the option to copy or embed your video displays. Use the same process to add in the video code or link.
If you are a complete beginner, don’t want to hire a Web Designer and want a quick and easy way to get your website up and running then Wix is the perfect solution for you.
Although Wix offers a basic website builder service for free it does have some drawbacks…
Wix branded advertisements on the header and footer of your website
You can’t use a Custom Domain name for your website so it will appear as
username.wix.com/sitename
There is no SEO or E-Commerce functionality
If you want to remove the advertisements and get additional features you’ll need to upgrade to one of the Wix Premium Plans.
WordPress
A WordPress website will give you complete control of every aspect of your website.
You have the flexibility to build an E-Commerce Store, run a Blog or start a Membership Site, plus you have access to over 58,000 Plugins.
Apps and Plugins
Wix calls them Apps and WordPress calls them Plugins. Some are free and some require a monthly subscription payment.
What are they?
These are lovely addons which you can bolt onto your website. They’re an essential part of building and creating an amazing website.
There are Apps / Plugins to boost your sites speed and performance, improve SEO, add contact forms, sell online courses. Some are free and some require additional monthly or annual subscription payment.
Your Fiit Marketing Website comes with additional features such as animated text, flip picture boxes, image hover boxes, and links to your Social Media.
Domain Name and Hosting
With a WordPress website you’ll need your own Domain Name and Hosting Service. At Fiit Marketing we can help you to find and purchase your own Domain Name. All our websites are hosted on our Shared Server account with Bluehost. If you want to add an E-Commerce functionality WooCommerce can easily be bolted on which gives you the ability to start selling products directly from your website. With a WordPress website you can backup your website, download your media files. You can even move your website to a new hosting company and designer. Wix makes it a little harder to move your website and files to a new hosting company so if you want a WordPress site it’s sometimes easier to walk away from Wix and start afresh.
Blogging
If you’re looking at writing a Blog, WordPress wins hands down. It started as a blogging platform and now is used on 40% of all websites.
Themes
This is the most important part of your website – how the design and layout look and work.
Your website must be user friendly, easy to navigate and especially needs to be functional across all platforms – mobile, laptop, tablet.
Wix comes with over 900+ website themes. However the drawback is that once you have selected your theme you can’t switch to another template. You can change the colours and layouts but not the overall look of your website.
Imagine wearing the same clothes day in and day out and not being able to change them?
A WordPress site allows you to easily change the look and feel of your website whenever you feel like having a refresh.
As your business grows and develops your website needs to reflect this and grow with you.
Cost
Over time Wix is the more expensive option.
At Fiit Marketing we have created transparent website costs, monthly payment plans and ongoing hosting options once your website is completed. You can come back to us to add more features to your site whenever you’re ready and we are always here to help.
Summary
We can get your new WordPress or Wix website up and running in no time at all.
If you have a Wix website, we can help you to update your site – but not give you a new theme – and we can add on additional Apps for you.
