There’s nothing worse than having a lovely new website… and then feeling scared to touch it. My aim is always to hand over a site that clients can actually use, manage, and grow themselves.
Michelle came to us with a website that had served her business for nearly 20 years. It had done its job well, but it was starting to look dated, wasn’t mobile-friendly, and was tricky for her to update. She wanted something fresh and modern — but still familiar to her long-standing clients.
We rebuilt the site on WordPress, keeping the structure people recognised while giving it a clean, mobile-friendly design. Using her existing logo, I created a bright, energetic colour palette and built the look of the site around her brand.
Her six class types are now clearly organised in a simple menu, making it easy for visitors to find what they need. We also added:
Links to her Trustpilot reviews
A direct link to view her Google reviews
A Google Map showing class locations
A brand new Blog so she can share updates and fitness tips
We also carried out foundational SEO work on the homepage — setting page titles, descriptions, and key local search terms — so the site has a strong starting point for being found on Google.
And of course, once the site launched, Michelle received her training.
She now has:
Recorded videos showing how to update text and photos
A walkthrough on creating blog posts
A one-hour training session to build confidence using the site
The result is a modern, easy-to-use website that Michelle can update herself whenever her timetable or classes change .
That’s our goal:
A website that looks great, works hard for your business, and that you feel confident managing.
“Great service and communication from Jacquie in creating my new website. I am absolutely delighted with it. Highly recommended.”
Adding a membership area to your website can be an exciting way to create recurring revenue, build a loyal community, and share your expertise. But before you dive in, you need to know that it’s important to ask the right questions (to yourself and your web designer) to ensure a smooth and sustainable setup.
How much time a week can you commit?
What pricing model makes sense for your business?
Which payment platform will you use? Stripe? PayPal etc…
In this blog post, I’ll walk you through 29 key questionsyou need to ask to help you plan your membership site the right way so you can launch with confidence and avoid costly mistakes.
Here are a few benefits of having an online membership:
Recurring Revenue – Instead of relying on one-off sales, a membership model can provide consistent, predictable income, helping you scale your business sustainably.
Builds a Loyal Community – Memberships create a sense of exclusivity and connection, fostering stronger relationships with your audience and increasing customer retention.
Showcases Your Expertise – A membership allows you to position yourself as an authority in your field by consistently delivering valuable content and insights.
Scalable & Flexible Income – Once your content is created, it can be accessed by unlimited members without additional effort, making it a time-efficient way to grow your business.
Encourages Deeper Engagement – With exclusive content, live Q&As, or community forums, members are more likely to interact with your brand, increasing their trust and long-term commitment.
Adds More Value to Your Business – A well-structured membership can increase the perceived value of your services, making it easier to upsell premium offerings or courses.
Here are my 29 Key Questions You Need To Ask…
Content & Commitment
How much time can I realistically dedicate each week to updating content and engaging with members?
What type of content will I provide (videos, articles, live sessions, community forums, downloads)?
How often will I add new content, and do I have a plan for content creation in advance?
Do I have enough existing content to launch, or do I need to create more before starting?
Will I offer live sessions, and if so, how will they be scheduled and delivered?
Membership Structure & Pricing
What will my membership structure look like (single-tier, multiple tiers, one-time payment, subscription)?
Will I offer a free trial, discounted first month, or a pay-per-class option?
What price point will be attractive to my ideal members while ensuring sustainability for my business?
Will there be a cancellation policy, and how will I manage refunds or disputes?
Do I have a plan for increasing prices or introducing new membership levels over time?
Payment & Transactions
Which payment platform will I use (PayPal, Stripe, GoCardless, direct bank transfers, or another)?
Do I need the ability to accept multiple currencies or international payments?
Will I allow one-time payments, recurring subscriptions, or both?
How will I handle failed payments and expired memberships?
Do I need to charge VAT or sales tax, and how will I manage tax compliance?
User Experience & Management
How easy will it be for members to navigate the membership area and access their content?
Am I comfortable managing the members’ dashboard and troubleshooting common issues?
Will I provide customer support, and how will members contact me for help?
Do I need automation tools (e.g., drip content, email reminders, progress tracking) to enhance the experience?
Will I allow members to interact (forums, comments, messaging), and how will I moderate discussions?
Tech & Security
What platform will I use to host the membership area (WordPress with a plugin, Wix, Shopify, third-party services)?
How will I protect my content from unauthorized sharing or downloads?
Do I need integrations with email marketing, payment processors, or scheduling tools?
What data protection measures do I need to consider (GDPR compliance, secure logins, member privacy)?
Growth & Retention
How will I attract new members (SEO, social media, paid ads, partnerships, lead magnets)?
What strategies will I use to keep members engaged and prevent cancellations?
Will I offer incentives, challenges, or exclusive perks to encourage long-term membership?
How will I collect and respond to member feedback to improve the experience?
Do I have a long-term vision for scaling the membership (more content, community features, collaborations)?
Thinking about adding a membership area to your website? Let’s make sure you get it right! Whether you need help choosing the right platform, structuring your content, or setting up payments, I’ve got you covered. Get in touch today and let’s build a membership site that works for your business!
Have you ever wondered why some website visitors seem to just…disappear? They’re browsing, they’re interested, but then – whoosh! They’re gone. If you’re not using clear calls to action (CTAs) on your site, you’re likely missing out on potential clients and valuable email sign-ups. Here’s why a good CTA is so important and how it can help you capture those visitors before they click away.
What’s a CTA, Anyway?
A Call to Action (CTA) is just a little nudge in the right direction. Think of it as an invitation for your visitors to take the next step – whether that’s signing up for your newsletter, grabbing a free resource, or booking a call. It’s as simple as adding a button that says “Join Us” or “Get Started.”
1. CTAs Keep Visitors Engaged and Interested
Without a CTA, people might enjoy what they see, but they’re left without a clue about what to do next. By adding a CTA, you’re making it easy for them to keep the conversation going. Something like “Get Our Free Checklist” or “Start Your Free Trial” gives them a clear path forward, keeping them engaged and on your site a little longer.
2. Catch Their Email Before They Leave
Not everyone’s ready to buy or book on the spot. That’s okay! A solid CTA can help you grab their email address so you can stay connected. Maybe they’re just browsing today, but with a little follow-up (like a helpful email or two), they could be ready to work with you down the road. A CTA that offers something free, like “Download Your Free Guide” or “Sign Up for Tips,” is often all it takes to keep the door open.
3. Building Your Email List = Building Your Future
Email lists aren’t just for big companies; they’re one of the most valuable assets for any business. Think of it this way: when someone joins your email list, they’re telling you, “Hey, I’m interested!” That’s huge! Through regular emails, you can share useful info, exclusive offers, and even just friendly updates – keeping you top of mind for when they’re ready to become a client.
4. Guides Your Visitors Through Your Site Like a Pro
Ever been to a site and just…wandered around with no clear direction? That’s what happens without good CTAs! They act like guideposts, helping visitors navigate your site without getting lost. If they’re on your homepage, you can guide them to check out your blog, explore your services, or even sign up for a freebie. It all makes for a smoother, more enjoyable experience.
5. CTAs Build Trust and Show You Care
Great CTAs show you understand what your audience wants. A CTA that says, “Get Free Tips to Boost Your Business,” tells visitors you’re here to help them succeed, not just sell to them. Thoughtful CTAs show your visitors that you’re interested in giving them real value, and that’s key for building trust.
Here Are Some Quick Tips for Crafting Killer CTAs:
Be Clear and Direct: Don’t be shy! Phrases like “Get Your Free Resource” or “Book a Call” work because they’re straightforward.
Use Eye-Catching Colors: Your CTA should pop right off the page to grab attention.
Keep It Relevant: Tailor CTAs to each page’s content. For example, on your services page, a “Schedule a Free Consultation” button might be perfect.
Offer Something of Value: Think about what your audience would love – a checklist, a guide, a free consultation – and make that your CTA.
Ready to Capture Those Leads? Join My MailerLite Workshop!
If you’re looking to add powerful CTAs and start building an email list that actually works, join my upcoming MailerLite Workshop! I’ll show you exactly how to create engaging sign-ups, automate emails, and build a list of potential clients who want to hear from you. This is perfect for entrepreneurs who want to make sure no potential lead slips away. Let’s set up your site for success and turn those visitors into real clients!
