- LOGO
The first thing your website visitors should see is your logo. Don’t clutter your logo, keep it simple and surround it with white space.
- HERO SECTION
This can be a large image or a slideshow which is just under your menu bar. Use your hero section to display your mission statement or give a brief intro to entice the user to scroll down.
- CLEAR MENU SYSTEM
Your navigation menu must be visible at the top of the page. Sort the links in an organised and structured way.
- HEADLINE
Usually consists of 2 to 3 sentences which provide a clear description of your business and the services you provide.
- BLOG
Display your most interesting or recent articles on your home page showing only snippets of your articles with a “read more” link to lead the reader into your other posts.
- SOCIAL PROOF
Showing what your clients are saying about your business is a powerful way to gain trust and establish your expertise.
- BENEFITS
Describing what you do, and how your clients can benefit from your services is essential for maintaining interest in your site.
- CALL TO ACTION
This can be an animated button on your hero shot, and further down the page or a pop up which appears when the user scrolls. Use keywords such as “click” “count me in” “yes please” to encourage people to take action and sign up.
- CONTACT INFORMATION
Add your contact information in your menu bar, or in the footer area of your website. You can also have your phone number displayed as a “call me” button on mobiles.