Perfectly Polished Nails
Beyond Facebook and Instagram
How a simple, SEO-focused website helped a local nail business expand its customer base within just two months of launch.
The Challenge: Just relying on Social Media
Like many small business owners, Laura, who runs Perfectly Polished Nails, relied entirely on Facebook and Instagram to promote her services.
Both platforms were useful for showcasing her work, sharing updates and keeping in touch with existing customers.
But there was no website that could help potential customers discover her business through Google.
The Solution: A Small Website With A Big Purpose
After securing a domain name, we set to work creating a simple, single/landing page style website.
The aim was to give Laura’s business a professional online presence, with clear information about her nail treatments and an easy way for potential customers to get in touch.
Search engine optimisation (SEO) was central to the project.
By focusing on relevant services and local search terms, we created a website designed to help Perfectly Polished Nails become more visible to people searching for nail treatments in the area.
The website wasn’t intended to replace Facebook or Instagram. It was designed to work alongside those platforms, giving Laura another way to attract enquiries and grow her customer base.
The Results: Just Two Months After Launch
Within just two months of launching the website, Laura reported 6 new customers and 8 former customers returning, alongside her 11 established regular clients.
Original Clients
New Clients
Returning Clients
Imagine What the Right Website Could Do for Your Business.
Perfectly Polished Nails is a great example of why even a simple, single-page website can be a valuable investment.
Your next customer could be searching Google for your services right now. Will they find you or your competitors?
At JR Digital Design, we create professionally designed, search-engine-friendly websites that help small businesses get discovered, attract enquiries and grow beyond social media.
You don’t need a huge website to make an impact. You need the right website, designed with a clear purpose.
“I had 11 consistent people, gained 6 new & 8 returns. Some of these returners were people I haven’t had for nails in years.”
Laura | Perfectly Polished Nails