Claire Jardine Evolution Fitness

Brand Development and Completely New Website

From face to face classes to a fully branded online fitness business

CLAIRE JARDINE EVOLUTION FITNESS
CLAIRE JARDINE EVOLUTION FITNESS

The Brief

Like thousands of fitness instructors back in 2020, Claire Jardine of Claire Jardine Evolution Fitness needed to quickly adapt her successful in-person face to face classes into an online business.

She approached JR Digital Design to create a professional online presence that not only supported this transition — but truly reflected her personality, style and energy.

This wasn’t just about getting online. It was about doing it properly.

The Challenges

  • No existing online business setup
  • Needed to pivot quickly due to changing circumstances
  • Required a strong personal brand to stand out in a crowded fitness market
  • No domain, branding or website structure in place
  • Needed a site that felt authentic — not generic

Our Approach

We started right at the beginning — with the foundations of the brand.

  • Secured the domain: clairejardinefitness.com
  • Refined the naming by removing “evolution” to keep the URL clean, memorable and SEO-friendly
  • Developed a visual identity inspired by Claire’s personality and interests

Claire’s love of upcycling furniture and handwritten typography became the creative direction for the brand — giving it a unique, personal feel.

From there, we:

  • Designed and built a bespoke WordPress website
  • Created a structure to support her new online offering
  • Focused on clarity, usability and connection with her audience

The Solution

The finished website and brand are:

  • Authentic and personality-led – centred around Claire herself
  • Visually distinctive – avoiding generic fitness branding
  • Built for connection – helping clients feel they already know her
  • Simple and effective – making it easy to understand her services and get involved

A key decision was to use real imagery of Claire, rather than stock photography — ensuring the site feels genuine from start to finish.

The Results

  • A strong personal brand that stands out in the fitness space
  • A fully functioning online business platform
  • A website that reflects Claire’s energy and style
  • A solid foundation for growing her online audience
VISIT THE WEBSITE
“Thank you so much to Jacquie at JR Digital Design for building and creating my amazing website. I’m so proud of it. It started with the logo design, where JR Digital Design designed and created something that was absolutely my personality. Once that was done, we had the foundations on how the website would look. I wanted to keep it as personal as possible, so you will see quite a few photos of me! The customer service was really great. Responding to my many messages and questions in less that an hour! Brilliant. I can’t recommend JR Digital Design enough. Very professional and wonderful to work with.”

Claire Jardine | Claire Jardine Evolution Fitness

Thinking About Taking Your Business Online?

If you’re moving your business online — or feel like your current website doesn’t reflect who you are — your brand matters just as much as your services.

People don’t just buy what you do. They buy you.

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