The Brief

Danni Evans at High Aerial Studio approached JR Digital Design with a website that had originally been built in-house on WordPress.org.

While it had served its purpose in the early days of the business, it was no longer supporting the direction the business was heading.

Danni wanted to grow her online offering alongside her in-studio classes — and the existing website simply wasn’t set up to do that.

The Challenges

• DIY-built website that had become difficult to manage
• Confusing navigation and lack of clear user journey
• No strong structure to support online services or course sales
• Design didn’t reflect the energy or professionalism of the brand
• Limited scalability for future growth

Our Approach

This wasn’t just a redesign — it was a complete strategic rebuild.

We worked closely with Danni to understand both sides of the business:

• The physical studio experience
• The growing online academy (FlighFit)

From there, we:

• Rebuilt the entire site on a clean, structured WordPress framework using Divi
• Created a clear separation (but connection) between studio services and online offerings
• Designed a user journey that guides visitors to the right path — whether that’s booking a class or joining online
• Integrated the foundations for membership and course-based content
• Ensured the site was fully responsive and easy to manage moving forward

The Solution

The new High Aerial Studio website is now:

• Structured for growth – supporting both in-person classes and online programmes
• Clear and easy to navigate – users can quickly find classes, courses or memberships
• Visually aligned with the brand – energetic, strong and professional
• Built for scalability – ready to expand with new courses and content
• User-friendly on the backend – allowing Danni to confidently update content herself

The site now acts as both a studio hub and an online platform, giving the business multiple revenue streams in one place.

The Results

• A clear, professional online presence that reflects the brand
• Improved user experience and navigation
• Strong foundation for online course and membership growth
• Increased confidence in managing and updating the website
• A future-proof platform that can grow with the business

What This Means for our Client

High Aerial Studio now has a website that:

• Supports both local studio bookings and global online clients
• Positions the business as more than just a local class provider
• Creates opportunities for recurring income through online services
• Gives Danni full control over her content and updates