From DIY beginnings to a powerful online & in-studio platform
When Danni Evans at High Aerial Studio first came to JR Digital Design in August 2025, she already had something special. High Aerial Studio wasn’t just another fitness business — it was a vibrant, creative community built around strength, confidence and movement. What Danni needed wasn’t a brand new idea, but a website that truly matched the ambition and scale of what she was building.
The challenge
Danni’s original site had been built by herself on WordPress.com — a brilliant starting point, but one that had begun to feel restrictive. As the business evolved, so did her vision:
- A physical aerial fitness studio offering face-to-face classes
- A growing online academy with courses and masterclasses
- Two brands — High Aerial Studio and Flighfit — that needed to live together seamlessly
- A platform that could grow with her, not hold her back
The goal was clear: create a future-proof website that brought everything together in one cohesive, professional space.
The solution
We rebuilt the website on WordPress.org, giving Danni full flexibility, ownership and room to scale.
The new site is a fusion of two businesses in one experience:
- High Aerial Studio — the welcoming, high-energy home of in-person classes
- Flighfit — the online studio, housing on-demand courses and masterclasses
Rather than feeling like two separate websites stitched together, the finished result flows naturally, guiding visitors from discovery to booking, learning and membership.
Design & visuals
One of the real joys of this project was working with Danni’s extensive library of professional photography. The imagery played a huge role in shaping the look and feel of the site — bold, expressive and full of movement.
The design was built to:
- Let the photography breathe
- Reflect the strength and elegance of aerial fitness
- Feel inclusive and inspiring for beginners and experienced flyers alike
Every page was carefully structured to balance energy with clarity — no clutter, no confusion.
The outcome
Today, the High Aerial Studio website supports every side of Danni’s business:
- 21 pages on the public-facing website
- 20+ pages within the online courses area (and growing)
- A clear journey for new clients, members and online students
- A platform that Danni can confidently manage and expand
Most importantly, the website now works with the business, not against it — supporting growth, income streams and community.
One Final Thing
It’s also worth noting that Danni has saved herself hundreds of pounds by gaining the confidence and skills to manage her website herself. By working closely together and following the training provided, she’s now able to build out her membership area and run the site independently — exactly how a website should work for a growing business.
“Jacquie has been amazing with her creation and development of my new website. She has fully taken my brief and put it into a gorgeous design that fully reflects the energy of my business. From the colour schemes & style to the functionality of an informative site for my aerial fitness studio and membership site for my online academy. Jacquie has come up with a product I feel I can be really proud of sharing. She has guided me through training to ensure I am confident with updating it, from adding blogs, membership products, images and more. I would 100% recommend Jacquie’s services.” Danni Evans
Thinking about taking your website to the next level?
Whether you’re blending online and in-person services, outgrowing a DIY platform, or ready for a site that truly reflects your business — that’s exactly where JR Digital Design comes in.
How the website used to look