The Brief

Jacqueline Archibald at Glamourink approached JR Digital Design with the aim of modernising her website.

The old site was outdated in both design and structure. While it showcased the services, it didn’t reflect the quality of Jacqueline’s work or give potential clients confidence to book.

She needed more than just a visual refresh — she needed a website that worked for the business.

The Challenges

• Outdated design that didn’t reflect a premium beauty service
• Poor user experience and navigation
• No clear journey for potential clients to enquire or book
• Not mobile-optimised
• Hosting setup that wasn’t fully managed or supported

Our Approach

We carried out a full website rebuild, not just a redesign.

This allowed us to:

• Rebuild the site on a clean, modern WordPress framework
• Improve structure and user flow from the ground up
• Optimise the site for mobile and tablet
• Ensure fast, reliable hosting by moving the website to our server.
• Implement best practices for SEO and performance

The Solution

The new Glamourink website is now:

• Clean, modern and professional – reflecting the quality of treatments offered
• Easy to navigate – with clear service pages including brows, lashes and lip colour
• Built for trust – with testimonials and clear information about the process
• Designed for conversions – encouraging enquiries and bookings
• Fully responsive – working seamlessly across all devices
• Securely hosted and maintained by JR Digital Design

We also ensured the content clearly communicates what Glamourink offers — semi-permanent makeup treatments including eyebrows, lashes and lips — helping attract the right clients.

The Results

• A professional online presence that matches the brand
• Improved user experience across all devices
• Clearer customer journey → more enquiries
• Faster, more reliable hosting
• A website the client can confidently grow with