Your website is your best marketing tool!
Here are 10 ways showing how it can help your fitness business grow…
1. BY GATHERING LEADS
The single best way to convert leads and get new clients is through your website.
By using CONTACT FORMS, LANDING PAGES and CALLS-TO-ACTION (CTA) you can guide your website visitors through the decision-making process and straight into your classes! A few suggestions are to offer a free week of classes, an injury recovery tutorial video or a free meal planner. Make sure your CTA has impact by making it “pop up” as your visitor leaves your website.
2. OFFERING EASY ACCESS TO YOUR CLASSES
Give your clients an easy way to pay for their classes online. You can add a third party Booking System which seamlessly integrates with your website or add an E-Commerce functionality which runs from your website. Add your timetable onto your website, so your members can see your current classes
3. GIVING LINKS TO YOUR SOCIAL MEDIA
Your clients want to see you, so by adding links on your website to your YouTube Videos and Instagram Stories makes you more credible and real. Check out the Fiit Marketing Instagram Feed which sits on our home page as an example.
4. PROVIDING CONTACT DETAILS
Your website provides all the information a potential member will need. From your class locations, phone number, fees, biography, class times, FAQs; everything is stored and accessed in one easy-to-find location.
5. BY RAISING YOUR CREDIBILITY
A website makes you credible. People expect a legitimate business to have a website.
6. BECOME A BLOGGER
Provide an added service to your clients by giving expert advice and tips on your blog. You can Blog about topics such as Nutrition, Training Tips, Techniques, Healthy Lifestyles, Recommended Supplements the list is endles. It’s also great for Search Engine Optimisation!
7. IT’S MORE THAN SOCIAL MEDIA
Even though it’s easy to think a Facebook page can serve as your online presence, social media is not enough. There are people in your target audience who don’t use social media. You don’t own the content you post on your social pages. If a social network changes their policies, shuts down your account or loses popularity and becomes obsolete, you’re stuck with no comeback. With a website, all the content is yours.
8. MEMBERSHIP SITES
Websites are available 24 hours a day – even if you’re not. Having a Membership Site means your clients can workout whenever and wherever they want. New clients can sign up straight away and get immediate access to your classes. You can take holidays and still have your fitness business running whilst your lying on your sun lounger. A Membership Site is ideal for your clients who don’t use Social Media PLUS you can live stream onto your website as a way of showing people what your classes are like. So they can try before they buy!
9. TESTIMONIALS
As a Fitness Professional, you’re changing lives everyday by helping people achieve their fitness goals. Get testimonials from your happy members who have made significant progress with your classes. Display them on your front page and also have a page specifically for them.
10. ONLINE SHOP
Your website gives you an E-commerce platform where you can sell your own Branded Clothing, Equipment Masterclasses and Courses.
